High-tech and badly dressed - Macleans.ca

High-tech and badly dressed

Americans are choosing to buy tech gadgets and big-screen TVs over appliances, furniture and cars


Philippe Dureuil

Apple isn’t just dominating sales of electronics; it and other tech companies are now eating into just about every market segment. Americans are choosing to buy tech gadgets and big-screen TVs over appliances, furniture and cars. Compared to the first half of pre-recession 2007, sales of televisions, computers, video and telephone equipment grew 1.8 per cent in the first six months of this year, according to a new U.S. Commerce Department report. During the same period, spending on appliances decreased 3.6 per cent and spending on furniture fell 11 per cent.

Analysts are worried the new spending habits will do little to turn the still-depressed U.S. economy around. Technology sales account for only 1.2 per cent of the nominal gross domestic product, a minor segment of economic growth.

And it’s not just household items that are taking the hit. Clothing retailers bemoan that the hottest accessory isn’t the newest pair of shoes, but the iPhone. Some retailers have tried to piggyback on the trend—in a back-to-school promotion last month, American Eagle Outfitters Inc. gave shoppers who tried on a pair of jeans a chance to win a free smart-phone. Nowadays, it seems it’s the least they can do to attract gadget-crazed consumers.


High-tech and badly dressed

  1. Technology is the portal to immediate gratification (TV, video games, porn.). A flat screen TV is cheaper than a new fridge, and far more exciting. It also encourages people to spend more time at home. I imagine sales of sweatpants have gone up…

  2. The new world of image ! So much easier and quicker to understand… It catches your eye…
    By the way, I was wondering who was Philippe Dureuil and I figured out he is the photographer.
    Go and have a look at his website (www.dureuilphoto.com) : JUST GORGEOUS !