Meet the single-serve baby formula machine

Nestlé’s new product is raising the ire of breastfeeding advocates

Instant bottle

Denis Balibouse/Reuters

Ever wish you could feed your nursing babe by simply pressing a button? Nestlé has the product for you: BabyNes, a single-serve baby-formula machine that resembles a single-serve coffee maker. The US$297 contraption makes formula out of a range of capsules (costing roughly US$65 for a 26-pack) to feed infants up to three years of age. In May, BabyNes went on sale in Switzerland and is expected to launch globally next year. “We think this could be as successful as Nespresso,” Martin Grieder, director of BabyNes, told Fox News, referring to Nestlé’s capsule coffee system. Nespresso is its fastest-growing brand—sales increased 20 per cent to US$3.55 billion in 2010.

Predictably, breastfeeding advocates are unimpressed, accusing the food giant of undermining the World Health Organization’s guidelines recommending breastfeeding for the first six months. But Nestlé prefers to highlight the technological genius of its product. As Grieder puts it: “This is a game changer.”




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Meet the single-serve baby formula machine

  1. I don’t know what anyone else thinks, but nothing beats a good old fashioned breast.

    I am a big fan. :)

  2. I can feed my nursing babe without pushing a button…it’s amazing.  WHO guidelines recommend exclusively breastfeeding 6 months and extending to 2 years.  It doesn’t just turn off overnight at 6 months.

  3. Ummm, yeah. No thanks. So how does this prevent bacterial growth? Does it need to be sterilized each time? Are the capsules BPA free? I guess Nestle doesn’t care about the health and safety of babies… http://www.jemjabella.co.uk/2010/jemjabella-is-a-nestle-free-zone/ …nope, they really don’t! 

    Breastfeeding is more “express” than this machine. Human milk is always fresh from the tap ;)

  4. I’m too lazy to push a button.  I’d rather breastfeed my child an all natural product not made with corn or sugar or nasty bovine product.

  5. Disgusting.  This product isn’t even safe, it does not heat the formula to a high enough temperature to kill the dangerous, disease causing, microbes which are found even in sealed powdered infant formula.  

    Environmentally it’s a nightmare; how much garbage do we need to create for one baby before they are even a year old?

    Not to mention the formula pods probably contain BPA, which should not be allowed under Canada’s BPA in infant feeding devices guidelines, but probably is because the industry is willing to change bottles in order to keep BPA in can linings and other storage mediums.  People are willing to pay more for bottles.

    Mothers who can not, or chose not to, breastfeed deserve better.  They deserve the information required to make an informed choice.  They deserve access to meaningful breast feeding support IF they want it.  They deserve the option to chose banked human milk.  And they deserve the safest formula possible, through properly conducted research and properly enforced laws.  

    They do NOT deserve a respected magazine passing off   
    Reuter’s
     unresearched, biased, rewording of Nestle’s press release as a real article.  Shame on you Maclean’s, why don’t you hire some real journalists and actually write your own stories rather than buying unresearched pap from someone else?

    (pdf) WHO guidelines on safely preparing powdered formula: http://www.who.int/foodsafety/publications/micro/pif_guidelines.pdf

    Canada, the reason there’s no warning on powdered formula: 

    http://www.infactcanada.ca/Newsletters/2007-Winter/safety_guidlines.htm

  6. really, Mcleans?  was that first line necessary?  for the record, no, i have never, not once and never will wish that my nursing baby could be fed by pushing a button.  you are so completely out of touch that i have no relegated you to the list of magazines that i no longer need in my life…i’ll slip you in between tiger beat and 17 magazine as i have clearly outgrown you.

  7. So, how much did you get paid for this ” article”?

    This is not a case of breastfeeding advocates being “unimpressed”. Even formula feeding Moms should be up in arms about this product. It is not only a huge waste of money, it is actually unsafe. It does not heat the water to the temperature required to kill the bacteria that is found in formula.

    Nestle has a long history of exploiting Moms and babes for profit. Boycotting Nestle has nothing to do with being ”
    anti-formula”. In fact, it a way of supporting FF Moms. If I was FF my
    babe I’d want to  know exactly what the company I trusted to feed my baby
    was up to.Shame on you for looking down on breastfeeding advocates and implying that somehow this machine will make formula feeding easier than breastfeeding.Can we stop for a moment and consider the health of our children? Breastfeeding advocates are child advocates.

    • ok- I have a question- I breastfeed but have a low milk supply and am forced to formula feed as well (have done everything possible to increase supply w/ little or no luck). I have never heated the water before making formula and I never did with DS1 either who is adopted and was formula fed.I do use bottled water- I guess my question is what bacteria are you talking about? I have never read you need to heat formula first.  Some people warm it but not all… has it really been found to be unsafe?

      • You definitely have to heat the formula to kill bacteria (I am also a low milk supply Mom) and this is what the World Health Organisation reccomends.
        No matter what the brand – soy or milk, high end or low end, generic or name brand – all powdered infant formula products contain levels of bacteria that, when ingested, have permanently injured and killed babies. These bacteria include salmonella, e. coli, and, the most dangerous to infants, Enterobacter Sakazakii (now known as Cronobacter). Cronobacter infection has been connected to numerous serious infant injuries and deaths over the last twenty years.

        • you dont heat up formula to kill bacteria.. the water that you use to make formula ( bottled or not) should be boiled to 2 minutes before being used.. if you were to heat formula long enough to kill the bacteria, then the formula wouldnt be good anymore.. the only reason to heat formula is out of comfort for the baby.. but cold doesnt hurt them..

  8. It’s a sad day when company press releases are thought of as “news.”  This is a product promotion, not an article.  Wow.  Journalism school must have been tough.

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