It all started so promisingly. Two folksy brands, Canadian coffee mainstay Tim Hortons and U.S. burger slinger Wendy’s International joined hands in 1995 to form the continent’s third-largest fast-food conglomerate. But after just over a decade of being bound together, Tim’s was spun off and the relationship ended.
With the news that Burger King is looking to acquire Tim’s in a move motivated by Canada’s favourable tax climate, the most valued brand in Canada is again for sale. But the Wendy’s deal should provide a cautionary tale for those enthusiastic about this latest burger-coffee collaboration.