With California voting this week on whether or not to legalize marijuana, some entrepreneurs have been anticipating a lucrative payoff. It’s not about selling drugs, but rather website addresses that contain the word “marijuana.” One Californian told the New York Times he has registered over 1,000 Internet domain names, including marijuanapastry.com and icecreammarijuana.com.
Buying and selling domain names has emerged as a big business in recent years (some sought-after addresses, like sex.com, can fetch millions of dollars). It’s also competitive, with domain name firms buying and selling thousands of addresses at auctions. The result of the California vote wasn’t known by press time, but regardless of the outcome, investing in pot-related domain names may prove to be more a long-term investment than a get-rich-quick scheme—a bet that interest in marijuana will keep growing over time, driving demand for pot-related businesses in need of websites.