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Porsche sales: no slowing down

The automaker remains unfazed by recession fears


 
No slowing down

Michael Probst/AP

Famed luxury automaker Porsche AG has set its sights high for the coming year: based on the demand it foresees for updated versions of its much-loved 911 (base models cost $80,000) and Boxster models, it plans to sell a record 140,000 cars in 2012, up from 120,000 cars this year, according to a Bloomberg report citing an unnamed source. Porsche also hopes to double its sales by 2018.

That’s a tall order, given a teetering global economy and Europe’s debt crisis. But Porsche hasn’t had much trouble selling cars lately. Demand for its Cayenne SUV ($48,000) has been strong: there’s a 12-month waiting list in some markets, and Porsche plans to boost its production by as much as 20 per cent. Even while major automakers struggle, luxury sales have been a surprising bright spot through the recession, and Porsche is counting on it staying that way.


 

Porsche sales: no slowing down

  1. …given a teetering global economy and Europe’s debt crisis…luxury sales have been a surprising bright spot through the recession…

    Are you joking? Do you really believe a recession affects the pocketbooks of the target market for Porsche? It may reduce the rate of accumulation of wealth for them, but it sure doesn’t change what they have in their pockets.

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