Overloading the Internet - Macleans.ca
 

Overloading the Internet

10 per cent of all Internet users in Canada had visited Netflix


 
Overloading the Internet

Justin Sullivan/Getty Images

Is Netflix going to break the Internet? The week after the movie-rental giant brought its streaming service to Canada in late September, Netflix movie and TV downloads accounted for a huge chunk of bandwidth during evening hours, giving it “shocking levels of success,” according to a report by the research analysis firm Sandvine.

 

The report explained that in only the first week after the launch, 10 per cent of all Internet users in Canada had visited Netflix. This means Canada is on the way to the situation that already exists in the U.S.: as illegal download services like BitTorrent have declined, Netflix’s video-on-demand takes up 20 per cent of all the available Internet use.

Sandvine speculated that this success caused “alarm among the country’s service provider community,” because this is a “double-whammy” for cable companies. Now that Netflix is here, ISPs will have to use much of their capacity to service the downloads that take viewers away from their TV offerings. But there’s one catch to Netflix’s dominance: during the daytime, downloads are at a much lower level. That means most people aren’t streaming movies at work yet. Netflix still has a long way to go before it can catch up with YouTube in that respect.


 

Overloading the Internet

  1. With movies to watch like White Dog , a story about a racist dog (http://www.imdb.com/title/tt0084899/), how am I supposed to avoid NetFlix?

    After my trial runs out, it's back to BitTorrent.

  2. Unfortunately, you do not have the option of watching non-English language films with subtitles in many cases, only with (often horribly voice-acted) dubbing. If they fix that problem, I'll happily buy a subscription.

  3. Unfortunately, you do not have the option of watching non-English language films with subtitles in many cases, only with (often horribly voice-acted) dubbing. If they fix that problem, I'll happily buy a subscription.

  4. Since this is a Rogers publication, I'll chalk this up to Rogers FUD

  5. Since this is a Rogers publication, I'll chalk this up to Rogers FUD

  6. Since when did bittorrent become an *illegal* download service…

  7. Since when did bittorrent become an *illegal* download service…

  8. In light of Netflix becoming a reasonable legal alternative to television (though this is not yet the case, as content is very limited here in Canada), is it not a conflict of interest to allow companies such as Rogers and Bell to control both infrastructure and content? What does Netflix think about Canadian ISP's unreasonable bandwidth caps, which are perceived to be a cash grab attempt to protect their TV broadcast interests?

  9. In light of Netflix becoming a reasonable legal alternative to television (though this is not yet the case, as content is very limited here in Canada), is it not a conflict of interest to allow companies such as Rogers and Bell to control both infrastructure and content? What does Netflix think about Canadian ISP's unreasonable bandwidth caps, which are perceived to be a cash grab attempt to protect their TV broadcast interests?

  10. The problem it would be overloading is because of the greedy isps… To make it worse, they make it uncompetitive by introducing throttling and other restrictions. Everyone knows how big WOW is even though I don't play it, and even they are being affected by Rogers and Bell. http://us.battle.net/wow/en/forum/topic/102105325

  11. The problem it would be overloading is because of the greedy isps… To make it worse, they make it uncompetitive by introducing throttling and other restrictions. Everyone knows how big WOW is even though I don't play it, and even they are being affected by Rogers and Bell. http://us.battle.net/wow/en/forum/topic/102105325

  12. This is coming from a Rogers media outlet with comments from Sandivine, which makes DPI equipment that is used by the ISPs.. haha

  13. This is coming from a Rogers media outlet with comments from Sandivine, which makes DPI equipment that is used by the ISPs.. haha

  14. Bah Netflix doesnt have a lot to offer, for me to stay. I doubt many people will continue after free trial. Netflix has a lor ive seen and a lot I dont wanr to see. After I finish watching the classic Red Dwarf, im cancelling

  15. Bah Netflix doesnt have a lot to offer, for me to stay. I doubt many people will continue after free trial. Netflix has a lor ive seen and a lot I dont wanr to see. After I finish watching the classic Red Dwarf, im cancelling

  16. This is on a problem because our ISP's are greedy money grubbing companies that favour profits over maintaining infrastructure.

    The US ISP's can handle netflix without agitating their consumers as our's have managed with absurd 60GB caps.

  17. This is on a problem because our ISP's are greedy money grubbing companies that favour profits over maintaining infrastructure.

    The US ISP's can handle netflix without agitating their consumers as our's have managed with absurd 60GB caps.

  18. This is part of the reason why Canada sucks!

  19. This is part of the reason why Canada sucks!

  20. What do you expect a magazine owned by Rogers to say?

  21. What do you expect a magazine owned by Rogers to say?

  22. I joined Netflix trial. And  every time I try 2 watch a flick my Laptop just shuts right down!! Why I have no idea? Anyone else have this problem?