Pass the salt -

Pass the salt

While Campbell Soup has been touting efforts to cut sodium, sales are down

Pass the salt

Paul Sakuma/AP

In a bid to lure health-conscious consumers—more inclined to eat at home during the recession—Campbell Soup Co. has been touting efforts to cut salt from its prepared soups. (In one commercial, a factory employee is buried waist-deep in it.) Despite this much-publicized campaign, U.S. soup sales fell five per cent in the company’s latest quarter, prompting chief executive officer Douglas Conant to tell reporters it will now focus on creating some “taste adventure” instead.


Campbell Soup isn’t the only one that’s tried to cut back on sodium: Hostess Brands and Heinz signed on to the U.S. National Salt Reduction Initiative, which aims to reduce salt intake by 20 per cent over five years. Even so, as salt levels decrease, sales can, too. Maybe we like some of our soups salty—or maybe, coming out of the recession, a lot of people have simply had enough of eating canned soup.


Pass the salt

  1. They should be looking at the price of their soups. They cut out salt, thereby saving a bit of money, but don't pass it on to their consumers. I'm on a pension and I consider buying soup a luxury. Considering what the soup is made of, it's way over priced.

    • seriously? The amount of salt that saves them probably amounts to not even a penny a can? Let's say they cut a penny off a can does that make it a non luxury good for you now? Also you should of considered better savings when you were younger if you can barely afford soup instead of relying on the government to do everything for you.

      • Well Jesse that really was a bit harsh. Who knows what Bingo went through. But yes, soup a luxury? Makes you wonder what he's eating.