Playing for Jeeps

Chrysler is hoping to cash in on the stampede to buy the latest version of the Call of Duty video game series, Modern Warfare 3. At the same time the game went on sale, it released a 2012 Jeep Wrangler Call of Duty: MW3 Special Edition vehicle (complete with graphics on the front fenders, spare tire cover and logos on the seats, dashboard and floor mats).

It’s the second time Jeep’s marketing team has partnered with the video game’s publisher to have its vehicles appear in one of Call of Duty’s virtual worlds, while having elements of the game appear in the real-life vehicle. Whether there are enough Dorito-eating Call of Duty fans with an extra $36,495 lying around to move the needle on Chrysler’s sales is doubtful, but at least the MW3 special edition is cooler looking than Jeep’s 2003 effort: a Wrangler Rubicon plastered with bright orange Tomb Raider decals.