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Model: $30,000-$250,000+/year
Toronto native Coco Rocha, 24, makes an estimated $2 million per year. Rocha got her first big break when she landed the cover of Italian Vogue in 2006. She’s since walked the runway for Marc Jacobs and Jean Paul Gaultier, among many other top designers, and has starred in campaigns for Versace, Yves Saint Laurent and Dolce & Gabbana. Currently, the Canadian supermodel is a judge on Oxygen network’s modelling reality show The Face. Rocha's level of success is atypical, however. One of Sutherland Models’ 16-year-old clients recently planned to spend time on the beach near Collingwood, Ont.—until she got a call to do a Christian Dior show in Monaco. The rising star earned $13,000 and snagged an invite to a party at Prince Albert II’s palace. “As a model, you can earn nothing or you can make a lot of money,” says Carole Reynolds, director of the agency. Sutherland, which launched the career of supermodel Shalom Harlow, signs girls who work locally in Toronto, in department-store catalogues and commercials, as well as runway models on the New York-Paris-Milan circuit. Domestic models can make $30,000 to $90,000, while a high fashion model might make $25,000 in one day. The big money is in cosmetic contracts; a Cover Girl or Chanel campaign can fetch $100,000.
(Photo by Robin Marchant/Getty Images for Delta)
Read more from the Maclean’s Who Earns What issue here.