The Internship may be the first Hollywood buddy movie in which a major company is given a starring role, and not as the villain.
The movie is about two laid-off salesmen (Vince Vaughn and Owen Wilson) who snag famously hard-to-get internships at Google. Hilarity ensues at the company’s headquarters in Mountain View, Calif., as they compete in “some sort of mental Hunger Games” against America’s best and brightest for a job.
Google played a role in the making of the film and recently helped promote it on its social networking service, Google+.
Due out in June, it’s a marketing coup for the firm at a time when it’s trying to push its brand beyond its search-engine roots.
This month, it was reported that Google plans to open its own U.S. retail stores. And last week, it released details about Google Glass, its web-enabled eyeglasses that will compete in the wearable-technology market with rival Apple’s anticipated iWatch. Investors appear happy with the new direction: last week, Google’s stock passed the $800 mark for the first time.
Tuesday, February 26, 2013