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The end of soup?


 
The end of soup?

Ken James/Bloomberg/GETTY IMAGES

Canned soup, it seems, is suddenly passé. According to a recent report by Morgan Stanley, soup enthusiasts are a shrinking demographic in the U.S. Consumption is down among those under the age of 45, and soup isn’t cutting it among the booming Hispanic population in the U.S. Only 47 per cent of Hispanic households bought soup in the last six months, compared to 64 per cent of all U.S. households. “This trend is particularly worrisome,” Morgan Stanley wrote. Soup makers like Campbell Soup Co. are already feeling the effects of changing tastes. It reported lower quarterly earnings in February, and sales of its products have been declining for eight of the past 10 quarters, despite vigorous discounting. But Campbell Soup seems to think it can still get Asia to warm up to its liquid dinners. In January, it announced a joint venture with Chinese conglomerate Swire Pacific to pitch soup and broths in China.


 
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The end of soup?

  1. Soup is one of the easiest things to make well from scratch, so it's not surprising that the canned stuff is going down in sales.

  2. Soup is one of the easiest things to make well from scratch, so it's not surprising that the canned stuff is going down in sales.

  3. What are people eating then? I grew up on Campbell condensed soup. If you had five people eating then you'd add five cans of water. What other food offers that kind of flexibility?

  4. What are people eating then? I grew up on Campbell condensed soup. If you had five people eating then you'd add five cans of water. What other food offers that kind of flexibility?

  5. It is best to make your own soups, then you know what ingredients are in there.

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