Cash-strapped Canadian universities will want to read this story from Inside Higher Education.
A Utah college is selling the naming rights to bathroom stalls on campus to raise money for a bankrupt musical theatre company.
At $2,000 apiece, the Dixie State College stalls are a deal. Harvard’s Law School, for example, received $100,000 for the naming of a washroom.
MIT rejected an offer to buy naming rights for a washroom from venture capitalist Brad Feld a decade ago. He then paid $25,000 for a washroom at the University of Colorado instead.