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Ivey School of Business uploads case studies to iTunes

First school to distribute this way


 

The Richard Ivey School of Business has become the first major school to make its case studies available on iTunes where they can be downloaded onto smart-phones and tablets for $3.99 each, reports the Financial Times. The Top 50 business school, which is part of the University of Western Ontario, has already uploaded 500 cases and will publish 200 more each year. Paul Beamish, director of Ivey Publishing told FT that, “It supports our emphasis on making Ivey cases easily accessible to everyone.” Ivey is one of the world’s four largest publishers of case studies.


 

Ivey School of Business uploads case studies to iTunes

  1. How fantastic. An established distribution network with excellent search facility will make it so much easier to access the case studies. I guess it is no wonder they thought of it first.

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