Let them love boobies

Schools shouldn’t ban breast cancer support bracelets


Teens often come across many scary things once they get to high school: gangs, drugs, and—most menacingly—rubber wristbands emblazoned with the phrase “I Love Boobies.”

Luckily, the Durham District School Board has decided to crack down on the ominous bracelets, threatening suspension if students refuse to remove them while on school property. The “I Love Boobies” campaign was created by the American Keep a Breast Foundation, which is selling the wristbands to raise money for breast cancer research.

The Durham board has recognized the blemish on this whole brightly coloured charade, and ruled such manifestations of the word “boobies” to be entirely inappropriate. So fundraise if you must, children, but leave your crude language out of it.

In another, perhaps less authoritarian world, educators could have piggybacked off the popularity of the bracelets to lead classroom discussions about the ethics of out-of-the-box marketing campaigns. Is it appropriate to use a colloquial, perhaps lewd word like “boobies” to draw attention to a disease that is anything but jovial? Is cheeky humour key to lubricating potentially awkward discussions? And where are our “I Love Testes” bracelets?

But instead, the Durham board has decided to act as parent for many of its high school students and silence the discussion by removing the talking points from school premises. Because banning is key when confronted with uncomfortable or oppositional positions, right? The board would be better off guiding students to make up their own minds, rather than making the decisions for them.


Let them love boobies

  1. Pingback: Let them love boobies | Boobie Health

  2. Really?
    Please check it out more thoroughly. The money does NOT go to support breast cancer research (or at best, just a tiny bit does).
    When students protest that they are supporting the cause, my solution has been to offer to trade the offensive/silly bracelet for a pink one that DOES support it. Guess how many have taken me up on it? Yep-zero.
    Tells you how serious they are.
    It’s about disrespect and finding a way to test limits.
    I’m all for standing up for a good cause and for self-expression when it’s appropriate at school.

    • @Karen Johnson RE: the students that are protesting. Not only did 100% of the proceeds go to breast cancer awareness programs (the students NEVER claimed it went to research) but if YOU had checked it out more thoroughly you would have found that the students involved used the attention to raise about $1000 for a local charity (Hearth Place) and about 100 supporters of breast cancer research, awareness and support groups a walked to Heaths Place to hand it to them personally. They are very serious. The cancer survivors and their families that walked with us said that the students they had talked to displayed true heart, respect and absolute maturity. Enough already.

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