A bump in the road for Fiat

Star marketer behind the revival of Fiat’s sexy Alfa Romeo line resigns


 

One of the biggest recent stories in the auto business—at least until the global recession hit the industry—was the remarkable recovery of Italy’s Fiat. And for Canadians, the story has had a special resonance: the turnaround in Turin was orchestrated by Toronto-raised Sergio Marchionne, who earned his law degree at York University’s Osgoode Hall. But today brings a an unexpected bit of bad news Marchionne, as Fiat stock fell on the announcement that Luca De Meo, the star marketing chief behind the revival of Fiat’s sexy Alfa Romeo line, is resigning. Marchionne admitted his disappointment.

Financial Times


 
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