Age of Persuasion


My review of Terry O’Reilly and Mike Tennant’s book, sort-of-based on their very excellent CBC radio show Age of Persuasion, was published this weekend.

Meanwhile, I’m back for another round on the Ad Missions panel at the Post. We looked at the Subaru ad that makes fun of the Snuggies infomercial. If you haven’t seen the ad, here it is:


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Age of Persuasion

  1. Second link doesn't work

  2. I haven't seen that ad before. But my reaction was that there seemed to be a disconnect – a nice pristeen typically Canadian wilderness scene – soon to be destroyed by some urban yahoo with a crowbar who is probably going to go offroading and run donuts around the park outhouses. I can appreciate the message that they are trying to send, but I guess I'm not the target demographic.

  3. Speaking of advertisements, I noticed this morning that Grey Power has at long last come up with a new commercial. Hopefully we never have to see that woman convulsing in the "You Don't Drive Like Her" ad anymore.

    Unfortunately I can't find a link to the new ad, but unless Grey Power's advertising budget has taken a hit, I'm sure everyone will have the chance to see it six or seven hundred times.

  4. I forgot to add this to my last, Andrew, but do companies have any sort of metric to measure when an ad campaign is unbelievably bad? I can't help but think that the "You Don't Drive Like Her" didn't really win them any love, and it seems odd that Grey Power didn't figure that out sooner.

    But then again, Grey Power's target demographic is drivers over fifty, and I'm half that age, so what do I know…

  5. My 8 year old was astute enough to point out that in the original Snuggies ad, they eventually end up wearing it outside at a ball game, camping, etc..followed up by noting the irony of the crowbar guy "getting out" by getting in his car. Still, those Snuggies creep me out; everyone in the commerical looks like an alcolyte of some dark power….eerily medieval…perhaps this ad is really about modernity's technocratic destruction of the edifice of religious power? Seriously, though: flannel bound crowbar swinging dudes are rarely seen in Subarus; should have been an elderly birdwatcher in a Tilley hat, vainly trying to raise the crowbar over his head.

  6. I wouldn't over analyze it – the ad is effective at getting attention and associating positive attributes (clever, funny, surprising) with the brand.

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