And now, many, many more words from our sponsor -

And now, many, many more words from our sponsor

CRTC allows networks to run “unlimited” ads


Attention Canadian television watchers: Get ready to fast-forward like you’ve never fast-forwarded before. The Ottawa Citizen reports that, as of Sept. 1, the CRTC has given the networks carte blanche to run as many commercials as they want—a major change from the old regime, which capped the amount of time that could be devoted to ads at fifteen minutes per hour. The move to phase out ad limits began in 2007, and was heralded by CRTC chairman Konrad von Finckenstein as “part of a plan to develop ‘lighter’ and ‘more targeted’ regulation,” according to the Citizen. “Broadcasters will have the flexibility to air more advertising, and Canadian viewers will ultimately decide what is acceptable.” The Citizen points out that cable subscribers will end up paying more for the privilege of being a captive audience for marketers: A 1.5 per cent hike, which will go into the newly created Local Programming Improvement Fund, which was set up by the CRTC and is funded by cable companies.

Ottawa Citizen

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And now, many, many more words from our sponsor

  1. I'm so pleased. The strategy of repeating the same ad, and then a series of abridged versions, a gragillion times within a show can only be improved by allowing even more repetition.

    Note to advertisers – I'm already turned off the "angry" burger at BK.

  2. So, I get to pay more to watch yet more commercials? Really? Haven't we been hearing all summer how network TV needs a taxpayer-funded bailout in order to survive because ad revenues are down? I'm confused…

    And also thanking my lucky stars I have a DVR. Suck on that, advertisers! I don't even know what the BK "Angry" burger is – hooray for fast-forward.

  3. You know, it used to be a source of pride that Canadian shows were just that much longer than US shows. We were exposed to less advertising. Now, that source of pride is gone. *Sigh* I guess I'll just have to go and have a DQ Blizzard to go with my Angry Burger and improved car insurance rates to cheer me up, now, as I pick up a copy of the latest Shiloh record…

  4. No problem. Gave away my TV years ago, precisely because paying people to try to sell me things was bloody asinine.