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AOL buys the ‘Huffington Post’

$315 million deal puts Arianna Huffington in charge of AOL’s news operations


 

AOL announced on Monday it will acquire The Huffington Post, the popular progressive online news aggregator, for $315 million. The immediate benefit for AOL, whose market share has declined since separating from Time Warner in 2009, is that it will be able to expand its newsgathering service and original content creation. Meanwhile, Arianna Huffington will essentially become the public face of AOL, as she now will oversee the company’s national, local and financial news operations, as well as the company’s other media acquisitions such as MapQuest and Moviefone. She will also become the editor-in-chief of the new Huffington Post Media Group, which controls AOL’s editorial content. The Huffington Post, with was founded in 2005 by Arianna Huffington and Kenneth Lerer in 2005 with a meager $1-million dollar investment, is expected to generate $60-million in revenue this year.

New York Times

Huffington Post


 
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AOL buys the ‘Huffington Post’

  1. Let me summarize any comments to come on this:

    Huff Po sold out!

    AOL has $315 million?

    That is all.

  2. Let me summarize any comments to come on this:

    Huff Po sold out!

    AOL has $315 million?

    That is all.

    • Let me summarize the replies to those comments to come.

      Huff Po sold out! 315 times initial investment over five to six years is not a sell-out. It is what people in the industry describe in highly technical language as a no-brainer.

      AOL has $315 million? Not anymore. I suppose Arianna has it, and she's still running her Huffington Post. And if everything nosedives, she'll still have the $315 million. I hope for her (and her heirs') sake that much of that is in the form of cash, and not equity in AOL. Because "equity" and "AOL" probably belong that close to each other in the same sentence only with a negative modifier.

  3. Let me summarize the replies to those comments to come.

    Huff Po sold out! 315 times initial investment over five to six years is not a sell-out. It is what people in the industry describe in highly technical language as a no-brainer.

    AOL has $315 million? Not anymore. I suppose Arianna has it, and she's still running her Huffington Post. And if everything nosedives, she'll still have the $315 million. I hope for her (and her heirs') sake that much of that is in the form of cash, and not equity in AOL. Because "equity" and "AOL" probably belong that close to each other in the same sentence only with a negative modifier.

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