Apple takes aim at beleaguered RIM - Macleans.ca

Apple takes aim at beleaguered RIM

iPhone maker steps up efforts to lure BlackBerry’s corporate client base

by

As Research in Motion executives prepare to face nervous investors at the company’s annual meeting on Tuesday, Apple has launched a campaign to steal BlackBerry’s enterprise client base. The iPhone maker bought a back cover ad in a recent issue of The Economist that hypes its business apps, targeting a section of the smartphone market that has been traditionally loyal to RIM. Apple has also launched a website advertising the iPhone’s business features. The move comes at a difficult time for RIM, which has seen its stock price sink 50 per cent this year. Some shareholders have called for a management shuffle.

The Toronto Star

Filed under: