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Are Wall St. analysts fudging figures to spell doom for Pixar’s ‘Up’?

Breaking formula with artistic ambition can pay dividends at the box office


 

The New York Times has reported that Wall St. analysts are forecasting commercial doom for Disney Pixar’s new animation blockbuster, Up, which is slated to open the Cannes Film Festival in May. Up is the latest in a line of artistically ambitious films from Pixar—which also include Ratatouille and Wall-E. Conventional wisdom says these movies have underperformed at the box office. But a hard-hitting analysis by Scott Mendelson on Salon.com accuses analysts of playing a shell game with the numbers to prove their point. In fact, Mendelson argues, despite what the New York Times claims, Pixar’s “arty” animated features have actually done better at the box office than their more “commercial” ventures, such as A Bug’s Life and Toy Story.

Salon.com


 
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Are Wall St. analysts fudging figures to spell doom for Pixar’s ‘Up’?

  1. Pixar? Arty? Should we start referring to Con-Air as Jerry Bruckheimer’s Eraserhead? Honestly, I realize that in a world where people like to appear smart by watching “independent” films big companies are going to try to pass a lot of stuff off as being independent, but things are getting ridiculous. Often so-called independent films are made by well-connected directors who can get big-name Hollywood actors to work cheap (because the actors want to prove their indy street cred). Often they have budgets as large as 40 million. More importantly though, they often don’t offer something lacking in mainstream films. What was so special about say, Juno for instance?

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