New additions on the way for ice cream company’s 65th anniversary
Baskin-Robbins will send five of its 31 flavours to the deep freeze to make way for new additions on Sunday to celebrate the U.S.’s National Ice Cream Day and the company’s 65th anniversary. Caramel Praline Cheesecake, Campfire S’mores, Apple Pie à La Mode and Superfudge Truffle are leaving the list. French Vanilla, a classic that’s been available at Baskin-Robbins since 1945, is out too. Baskin-Robbins chief brand officer Srinivas Kumar said the company has consigned several iconic flavours to the deep freeze over the years, but never five at one time. Ice cream lovers in the U.S. will probably miss the flavours the most. The U.S. ice cream industry generates more than $21 billion in annual sales and is the world’s top ice cream-consuming nation, according to the Illinois-based National Ice Cream Retailer’s Association. There’s no word on what the new flavours will be, but fans can fill up on the soon-to-be-axed flavours until the end of July.