Bloggers lead campaign to remove artificial dye from Kraft Dinner -

Bloggers lead campaign to remove artificial dye from Kraft Dinner


Two American bloggers are campaigning for Kraft to remove artificial dyes from its Macaroni and Cheese (Kraft Dinner here in Canada) in a petition that has already gained nearly 150,000 signatures.

Vani Hari, who blogs at Food Babe, and Lisa Leake, who writes at 100 Days of Real Food, are taking aim at dyes Yellow 5 and Yellow 6, which they claim have harmful health effects and have already been banned in other countries, including Norway and Austria. They also say that the dyes have been linked to hyperactivity in children.

The FDA allows the dyes and says that food dyes are not linked to hyperactivity in children: “Although this hypothesis was popularized in the 1970’s, results from studies on this issue either have been inconclusive, inconsistent, or difficult to interpret due to inadequacies in study design.”

The pair points out that the Kraft Macaroni and Cheese sold in the U.S. contains the dye, while the same product — called Cheesy Pasta — is sold in the U.K. and is made without the dye. Both products taste the same and the dye isn’t needed, say Hari and Leake.

The pair launched an online petition at as part of their campaign. It had already garnered nearly 150,000 signatures by Friday.

A comment form a Kraft spokesperson posted on the petition site says: “The safety and quality of our products is our highest priority and we take consumer concerns very seriously.” She goes on to point out that some Kraft products don’t contain the dyes in question.


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Bloggers lead campaign to remove artificial dye from Kraft Dinner

  1. Is nothing sacred?

    • It is amazing that we have been fooled into thinking cheese is orange and butter is yellow….not to mention that raw meat is red when all long these foods have been colored with dye.

      • ??? No one thinks cheese is orange, however butter IS yellow. And raw meat leaks blood.

        • I beg to differ. The butter churned on the farm is ivory colored and when you have a cow butchered and you open up the package, the meat is brown. Those products are injected with dye. Meat is injected with red dye at the grocery store to look “fresh”.

          • You can beg to differ all you want but butter is yellow. Margerine is white.


            Yes, old blood is brown and can be freshened up for sale

  2. Why wasting all the energy to fight the windmill !!! Stop eating this crap all together. There is no healthy nutrients in it any way. I never fed this to my kid !!!!

    • You are so right! There were actually a group of university who got scurvy a few years ago. What did their diet consist of? Mainly mac and cheese out of a box.

    • Exactly.