Burger King fell victim to a Twitter hack Monday, one that saw the fast food chain’s avatar and name changed to that of competitor McDonald’s.
“Just got sold to McDonalds because the whopper flopped,” read the new text on the profile page Monday afternoon, over the backdrop of an array of McDonald’s Fish McBites — mirroring the images currently shown on the real McDonald’s Twitter profile.
The hacked account had been suspended by mid-afternoon Monday, but for a time the profile page still displayed McDonald’s logo and banner. Viewers could also see a selection of decided off-brand, often profanity-laced tweets from the hacked account. Screen captures showed tweets directed towards hacker group Anonymous.
McDonald’s took to Twitter to distance itself from the hack: “We empathize with our @BurgerKing counterparts,” read a tweet from the real account. “Rest assured, we had nothing to do with the hacking.”
The news wasn’t all bad for Burger King: the account has gained 30,000 new followers and counting in the hours since the hack, Gizmodo reports.
Monday, February 18, 2013