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CBC to carry 2014, 2016 Olympic games


 

CBC/Radio-Canada has made a successful bid for broadcasting rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro, the CBC reports.

The news may cheer Olympics fans across the country, as some had speculated no Canadian broadcaster would be able to afford the broadcast rights, forcing Canadians to tune in to NBC or another international channel for Olympic coverage.

Although CBC president Hubert Lacroix could not offer detailed costs of the deal, he said that the bid was “very financially and fiscally responsible”

The CBC was Canada’s Olympic broadcaster for over 50 years, until CTV outbid the national broadcaster for the Vancouver 2010 and London 2012 Olympic games.

Although the 2010 games had very high ratings, and the mens’ hockey final was the most widely viewed hockey game in the last 30 years, CTV still lost money on the contract.


 
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CBC to carry 2014, 2016 Olympic games

  1. Good for CBC. But considering it’s taxpayer funded, here’s hoping they can hang on to NHL hockey too. HNIC actually makes money and that might offset some of what they just spent on the Olympic rights.

  2. Poor old CBC needs some viewership in the summer

  3. You mean I won’t have to believe in the power of you and I?

    I miss CBC… they did a better job covering the Olympics when they had the rights.

    • I’m with you, missing CBC’s coverage.

    • Me too, glad they are getting them back.

  4. Noooooooo! The CBC does such a bad job with the NHL they will surely screw up the Olympics. How can a tax payer funded organization pay more than a private sector network and make it fiscally viable? IT CAN’T!! Taxpayers open your wallets!!

    • Actually they have done a wonderful job with the Olympics, long before the internet era. Their coverage was 24/7 and very well done.

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