CBC will lose 650 jobs—and looks to sell ads on some of its music stations - Macleans.ca

CBC will lose 650 jobs—and looks to sell ads on some of its music stations

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The staff cuts from the federal budget continue to make the rounds. After the Defence Department announced 1,100 jobs axed on Wednesday, the union representing most federal public-sector employees said that the cuts will be much larger than the 19,000 jobs the government forecasted. In addition to the jobs cut, temporary workers won’t get renewals, the national executive vice-president of the Public Service Alliance of Canada, Patty Ducharme, told the CBC, and cuts from previous budgets are still trickling in.

And on Wednesday, it was the CBC’s turn to announce 650 jobs would be lost at the public broadcaster over the next three years. The CBC has lost $115 million from its budget, which according to its president, Hubert Lacroix, will mean less original programming and more reruns and “a very different public broadcaster.” To try to bridge the gap, the CBC has applied to the Canadian Radio-television Telecommunications Commission to start running ads on its radio services. The ads would run on the music stations CBC Radio 2 and the French-language Espace Musique, not on CBC Radio One and Radio-Canada for now. Private broadcasters such as Astral Media reacted against the move immediately, saying the CBC should decide whether it wants to continue being funded by the public purse or run commercial stations.

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