China embraces IKEA - Macleans.ca
 

China embraces IKEA

Customers would rather nap in the beds then buy them


 

Ikea is a smashing success in Beijing—just not in the way the Swedish furniture giant had envisioned. Each weekend, thousands flock to its comfy air-conditioned confines to eat meatballs, hang out and take pictures. And steal the occasional nap in the demo beds.

Los Angeles Times


 
Filed under:

Comments are closed.