City of Vaughan has social media meltdown with expletive in snow-day tweet

City deletes tweet, issues apology


The City of Vaughan caused a stir Friday morning after going way, way off message in its social media account during a snowstorm in the city north of Toronto.

The offensive tweet was soon deleted, but not before many people retweeted the original tweet, took screengrabs of it, or expressed their (mock) outrage.

Then the account disappeared altogether for a time, before reappearing with this message: “The City of Vaughan apologizes for the inappropriate tweet that came earlier today from its corporate Twitter account.”

And with this redirect:

While the city hopes everyone will go back to talking about the snow day, there is probably a lesson to be learned here about being very careful not to get your personal and work Twitter accounts mixed up.

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