Climate ads pulled in U.K.

Advertising watchdog calls them misleading


Nursery rhyme-themed ads commissioned by the British government that ask people to reduce their greenhouse gas emissions are being pulled from print. The ads, which had pictures from popular children’s stories and the headlines “Rub-a-dub-dub, three men in a tub, a necessary course of action due to flash flooding caused by climate change,” and “Jack and Jill went up the hill to fetch a pail of water. There was none, as extreme weather due to climate change had caused a drought,” were called misleading by the country’s Advertising Standards Authority. The watchdog received 939 complaints about the campaign, and ordered the ads to be pulled because they “should have been phrased more tentatively” since the connection between flooding and drought is difficult to directly link to climate change. Ed Milliband, U.K. secretary for climate change, defended the ads, saying “”We used everyday language which others have used also to say this will happen,” but adding that “we probably should have made clearer the basis of the claim”

CBC News

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Climate ads pulled in U.K.

  1. 50% duty cycle then, eh? Rain, rain go away, come again another day, I suppose.

  2. This is why hardly anyone calls them "Great" Britain anymore. A former world leader known for its skillful diplomats and shrewd leaders now reduced to sending forth gossipy little ambassadors to collect tidbits of fluff about people to spread about. The latest UK gambit of course is to pitch climate change as a security concern now that the data seems dodgy. Now, that's a fairy tale.

    • The UK is indeed in very rough shape. I think Canada's heading down the same path (hard to say how quickly) but I'm glad I don't have to live in Britain. Those 2012 Olympics are going to make the 1980 games in Communist Moscow look like a hippie fest. I wonder how the athletes and spectators will react to drones buzzing around their heads.

      • It's true that they are an interfering country who lectures everybody else. They make me think if Mike Myers with the bad teeth and food. And all I ever hear about their representatives abroad, as phydo3 said, is that they have tea parties and gossip about people or can't get their info right on climate research.

  3. What I want to know is whether the flash flooding and the drought are supposed to be simultaneous, or are they going to alternate one after the other.

    Here's a suggestion for their next ad campaign:

    Jack and Jill went up a hill to fetch a pail of water,
    (Actually they had other intentions, but this was the one they gave Jill's parents)
    (You'd think her parents would have suspected something, given that water flows downhill)
    Jack fell down and broke his crown,
    (Actually he slipped because of the flash floods, which, coming minutes after a drought, caused the entire hillside to wash away in a giant maelstrom of global warming induced chaos)
    And Jill came tumbling after.
    (Jill had purchased carbon offsets so she thought she's be alright, but it turned out that the money she spent on that would have been better spent on a boat, or perhaps a camel, or even a plane ticket to Nunavut which had turned into a balmy paradise filled with prancing polar bears and cavorting caribou.)

    • Fear not, G. The drought and the flooding will average out to be just fine.

  4. I see bus ads advertising a company open eight days a week.

    Who do I complain too?

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