Generation X author collaborates with Roots on new clothing line
On July 8, consumers across Canada will see Douglas Coupland’s latest creations: clothing. The author of JPod and Generation X has collaborated with Roots on a limited-edition clothing and accessory collection themed “Canada Goes Electric”, which will tie-in Coupland’s interest in web technology and pop culture. This is Coupland’s debut as a fashion designer, and the first time Roots has left design to an outsider. “For more than 10 years I’ve been intimately exploring what it means to be Canadian,” says Coupland. “This partnership with Roots is an amazing opportunity to keep that dialogue going with an even wider, more diverse audience.”