The Daily Mail, a British tabloid, published a story on Wednesday that erroneously claimed teenage girls on Facebook could be approached “within seconds” by men wanting to “perform a sex act,” in front of them. The story’s author says the information was introduced by editors even though they knew it was incorrect, and the newspaper has since apologized online and in print. However, although part of the online headline was quickly changed from “I posed as a girl of 14 on Facebook. What followed will sicken you,” to “I posed as a girl of 14 online,” the page’s title and URL remained the same for several hours. Facebook says the story may have done permanent damage to its brand in the UK, and the two companies are meeting to discuss legal action.