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Fighter jets and post purchase dissonance


 

Post purchase dissonance is a fancy marketing term for that stomach-sinking feeling you get after you’ve bought something, and realized that you shouldn’t have, whether it’s an overpriced luxury car, or goofy, fashion-forward suit.  It happens to everyone, including, it seems, the British Ministry of Defence. It ordered a whole bunch of  fancy new jet planes but now finds it can no longer afford them, reports the Financial Times. It’s shopping for buyers. Anyone interested in a bargain-basement priced Typhoon fighter jet? 

See what you’d be getting here, as the guys at the world’s greatest auto show, Top Gear, race a Typhoon against a Bugatti Veyron:

http://www.youtube.com/watch?v=EB4F7Q0vwAE


 
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