The Bay’s $10 red Olympic mittens—already the most popular item of its 2010 Olympic clothing line—officially catapulted into “iconic” status when Oprah Winfrey gave them a shout-out on today’s program starring U.S. snowboarder and gold medal winner Shaun White. Within seconds of the show’s airing, one New York Post journalist working at the Olympic media compound was fielding calls from relatives demanding he stock up on the woolly memorabilia, much to his distress. “Now that the ‘Oprah effect’ has kicked in, they’ll be impossible to get,” he moaned.