Google Music, the search giant’s own free music streaming service, launched on Thursday, joining long-time rivals Apple’s iTunes and Amazon’s Cloud Player, the Financial Times reports. Google music offers streaming and cloud-based locker that enable users to play songs through Web browsers or Android devices. The launch comes after the tech behemoth signed licensing deals with three major music labels: Universal Music, Sony Music Entertainment, and EMI. For now, Google Music is only available in the U.S.