Heir Zhang Jiale under fire for extravagance, becomes China's own 'Rich Kids of Instagram' - Macleans.ca

Heir Zhang Jiale under fire for extravagance, becomes China’s own ‘Rich Kids of Instagram’

Daughter of Sino Insurance chairman lives large with parties and private jets


Photos of Zhang Jiale, the daughter of Chinese Sino Life Insurance chairman Zhang Jun, living the high life — at parties, in fast cars and on private jets — are spreading on the Chinese Internet, in much the same way that the Rich Kids of Instagram tumblr blog went viral last year.

Photos of Zhang — who is thought to be 22 years old, has short hair and dresses in masculine clothes — are making the rounds on Weibo, a Chinese social networking site.

According to The Telegraph Beijing correspondent, photos of Zhang have “reignited a long-running debate about the behaviour of the ‘fu’erdai’, or ‘rich second generation’.” This second generation is often used as an example of moral decline in China.

English-language blog Shanghaiist describes the photos as “sparking outrage and jealousy in equal measures.”

So, what does the 22-year-old daughter of a wealthy Chinese business leader do for fun? According to the pictures posted at ChinaSmack, she leads an “extravagant life” complete with a diamond-encrusted iPhone, private jets, a jet boat, dolphins, a bevy of hot models surrounding her at parties and designer goods from the likes of Dior, Gucci and Burberry.

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Heir Zhang Jiale under fire for extravagance, becomes China’s own ‘Rich Kids of Instagram’

  1. I thought I also see similar reports in Chinese language, which says it was the Son not daughter, aged 16. Which then makes sense for being surrounded by girls in the photos. I thinks the English reporter of English-language blog Shanghaiist may be wrong.

    • Could be bi, trans, gay, andy….or just fashionable.

  2. well… We have plenty of this kind of spoiled daddy’s little princess in Europe and the U.S… What is so shocking about this? Such an old news! Have you seen the reality TV ” Sweet 16?”