It’s certainly memorable—but probably not for the reasons California’s GOP Senate candidate Carly Fiorina was hoping. Fiorina’s latest attack ad trashing her Republican rival Tom Campbell is a glorious mix of the preposterous and the absurd, with a healthy dose of mean-spiritedness to top it off. The spot begins with an image of a sheep being hoisted up on a pedestal while a gentle-voiced narrator mocks Campbell: “Wholesome. Honorable. True Believers. Men like Tom Campbell, who would never lead us astray.” But the sheep is soon struck down by a bolt of lightning as it stares into the camera with glowing red eyes. The ad then attempts to expose Campbell as a “fiscal liberal” and a “FCINO: Fiscal Conservative In Name Only.” The Fiorina camp said the goal was to “produce something that people are talking about and something relatively inexpensive to produce.” While both those may be true, it’s come at the expense of also being something people will mock for years to come.