Lady Gaga’s “Bad Romance” video named ad of the year - Macleans.ca
 

Lady Gaga’s “Bad Romance” video named ad of the year

“She’s made mercantilism its own aesthetic”


 

Despite being “reluctant to throw nitromethane into the Gaga fire,” the Los Angeles Times has named Lady Gaga’s video for “Bad Romance” the “Advertisement of the Year” for featuring no less than ten products—booze, high-end audio gear and stiletto heels–in five minutes. “No other advert, print or video or Web, no tweet or blog, billboard or word of mouth, has so thoroughly knitted itself into my merchandise-buying neurons,” Dan Neil writes. “Canny and cagey and completely engaged in the business of business, brand Gaga is the first white artist I can think of who has embraced aspirational, label materialism with the kind of gusto shown by hip-hop artists such as Kanye West and Jay Z.” Gaga represents a new frontier in commercialism, Neil concludes: “Lady Gaga is so beyond any kind of embarrassment that she’s made mercantilism its own aesthetic.”

L.A. Times


 
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Lady Gaga’s “Bad Romance” video named ad of the year

  1. I personally would like to congradulate Lady GaGa for being able to pull off becoming a multi million dollar pop diva because she had a lot of friends on myspace, and doesn't even attempt to hide it. Flaunts it even, almost every song's lyrics laughing in the face of everyone who told her chatting all day and partying all night would get her nowhere. That's pure social networking taken to a professional level. Oh, just to clear it up before it's asked or assumed, I hate her music.

    • Turns out she wants to take a ride on your disco tariff.

  2. I had a nightmare a few months ago…in it Lady Gaga (or is it GaGa?) makes an appearance at the 2010 Olympics Opening Ceremony, where she is the mystery guest who actually lights the Olympic flame using her music award 'technique'.