No recession in Lego land

In the UK, toy sales are up by a third


 

Danish toy-maker Lego increased UK market share in the first half of the year, with consumer sales up 20 per cent and total sales in Britain up a staggering 35 per cent. Marko Ilincic, managing director of Lego UK, said “the continued strong growth in our classic product lines is particularly encouraging and suggests a demand among consumers for trusted quality, particularly in the current economic climate.” Pleased with its performance, Lego is increasing manufacturing capacity and is putting money into new injection-moulding machines in Denmark, Hungary and Mexico and building a new warehouse in the Czech Republic. While Lego said that it is optimistic that growth will continue, it noted that much depends on the run-up to Christmas.

The Guardian


 
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