Ad revenue plummets 25 per cent in past two years
As plummeting ad revenue and the shift to online sources forces newspapers to shut their doors, the competition is being wiped out in major U.S. cities. But according to Fitch Ratings, which analyzes the industry, it’s about to get worse: One-horse towns will soon become “no-newspaper markets.” Though which major city will be first to go newspaper-less remains to be seen, the decline of ad revenue by a shocking 25 per cent in the last two years means finding contenders isn’t difficult. The accompanying graphic detailing just how dire the situation has become in the last few years offers a roadmap of the carnage.