TheSmokingJacket.com to feature unserious, original content for men
People who say they read Playboy for the articles will now have the chance to prove it with the launch of the company’s new work-safe website, TheSmokingJacket.com. Named after one of Playboy founder Hugh Hefner’s favourite items of clothing, the website will be decidedly unserious and won’t feature any feature-length articles or NSFW nude photos of Playboy.com. Instead, the site will feature original content, such as signs a man has given up trying to attract women (such as Velcro sneakers and pants with elastic waistbands) and funny television clips that men are already e-mailing each other at work throughout the day. The website’s lead producer says the goal of the site it to be a go-to place for men who are bored at work, and the site will be continually updated to keep men coming back throughout the day.