Politico rising - Macleans.ca
 

Politico rising


 

Politico and Reuters have joined forces to offer articles to newspapers and sell advertising on the papers’ Web sites, the latest step in the rising competition among electronic news media to fill the void left by the shrinking print business. Politico recently began offering papers a limited number of free articles, and beginning this week the papers that sign onto that service will also see the stream of daily output from Reuters. Politico would gain the right to sell ads on the newspapers’ Web pages containing the Politico and Reuters articles — though not the printed pages — and would share the revenue with the papers.

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