When it comes to the spin wars, having God on your side is not enough. The Associated Press is reporting that the Vatican has hired a journalist from Fox News to help with its communications strategy.
“I’m a bit nervous but very excited,” Greg Burke told the news agency. “Let’s just say it’s a challenge.”
The journalist, a member of Opus Dei, said he’d been approached by the Vatican twice before. “I’m an old-fashioned Midwestern Catholic whose mother went to Mass every day,” Burke said. “Am I being hired because I’m in Opus Dei?” he asked. “It might come into play.”
The hire is a bid to reverse a steady stream of blunders, miscommunications and negative headlines.
Here’s how Burke defined his role: “You’re shaping the message, you’re moulding the message, and you’re trying to make sure everyone remains on-message. And that’s tough.”
Sunday, June 24, 2012