RIM to (finally) showcase its new BlackBerry 10 operating system today, while market share dwindles

Canada’s Research in Motion holds its annual BlackBerry World conference today, in which some developers will have a glimpse at the new BlackBerry 10 operating system, the Financial Post reports.

It will be the first such conference with new CEO Thorsten Heins at the helm, following the resignation of co-founders and co-CEOs Mike Lazaridis and Jim Balsillie earlier this year.

From the Post:

In order for RIM to survive, analysts say the company must continue to convince third party developers to create games and other applications that run on BlackBerry smartphones and PlayBook tablets, which is just one of the reasons why RIM will be focusing heavily on developer outreach at BlackBerry World this week.

Today’s event will be also be marked by disappointing news that RIM’s market share could soon fall below five per cent. The Post talked to analyst Mark Sue of RBC Capital markets:

“In the ever competitive smartphone market, Nokia, RIM, Motorola, Sony, LG, and a slew of others are donating market share while Samsung and Apple continue to gain market share,” he added. “We believe even RIM’s core enterprise market is at risk to rising bring-your-own-device pressures and switching to iPhone and Android. RIM is resorting to price cuts to boost sell-through, but that may not be enough to stem the tide.”

 




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