Rogers Media has announced on Wednesday that it will launch Canada’s first national bi-weekly sports magazine, which will leverage Rogers Sportsnet. Sportsnet magazine, which will build upon Sportsnet’s existing TV and radio platforms, will feature content produced by leading Canadian sports writers and commentators. “There’s a unique audience experience that only magazines can provide and when you combine that experience with the unmatched reach and power of Sportsnet’s broadcast and digital platforms, you get a winner for both the fans and the advertisers.” said Ken Whyte, Executive Vice-President of Consumer Publishing at Rogers Publishing Limited. Launching in the fall of 2011 with a circulation of 100,000 copies, Sportsnet magazine will be published 26 times a year.