The 12 brands most likely to die before the end of next year - Macleans.ca

The 12 brands most likely to die before the end of next year

Gap, AIG and Chrysler make the list

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After crunching the numbers gleaned from financial reports, 24/7 Wall St. has compiled a list of the 12 brands most likely to disappear from the commercial landscape before the end of next year. According to the authors, the future isn’t bright for the Saturn and Chrysler brands. Eddie Bauer, Gap (along with its spin-off brands) and Crocs are also on the list. As is the Avis/Budget car rental companies, gadget-maker Palm, one-time insurance giant AIG, Architectural Digest, Esquire, and at least one of the big American airlines round things out.

24/7 Wall St.

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