The Future is Uncertain - Macleans.ca
 

The Future is Uncertain


 

In the dead of winter 2008, while I was working late at the Ottawa Citizen office, some anonymous workmen came in, took down the the plaques that featured the Canwest logo and mission statement, and hammered up some new ones with a new logo that looked like a lopsided honeycomb. The next day, we were issued a package of bumf explaining the logo and how it fit in with the company’s corporate strategy:

The new logo was inspired by the honeycomb, considered revolutionary in the engineering world as the design allowed structures to be much stronger than they would otherwise be.,, The green hexagons, which highlight the letter “C” angle outwards – pointing towards the future, showing reach, extension and expansion.

Canwest has been rebranded Postmedia, and they launched their new logo this morning. Here’s how Paul Godfrey explains it:

“We wanted something that was bold and dynamic. Something that exemplifies a first to the future view,” said Paul Godfrey, president and chief executive of Postmedia Network.


 
Filed under:

The Future is Uncertain

  1. We wanted something that was bold and dynamic. Something that exemplifies a first to the future view…but since nobody could come up with such a logo we went with this piece of crap.

    • Doesn't matter. It's still a deductable business expense.

  2. It seems to project a sense of urgency although perhaps at the cost of good planning, like space for all the lette

    • I think perhaps their point is that in their future there are no printed letters, just audio and video.

  3. If it's intended to indicate a fading away and being swallowed by the Net, it's successfully communicating with me.

    • Postmedia fading into the void, or black hole. You would know all about that, no?

      Soothing colors though.

  4. I like the rainbow effect. They must be very proud.

  5. They should upgrade to the latest version of MS Paint

  6. And the best part = somebody got paid a lot of dough to think of it.

    Feel free to take this opportunity to regret your career choice.

    • "And the best part = somebody got paid a lot of dough to think of it"

      Spot on. Not only is this bumf, it is expensive bumf that 99.9% of Canadians will roll their eyes at and and wonder if Postmedia doesn't have better things to spend their money on.

  7. Postmedia.

    /network.

  8. It's dull and boring, but at least it's not somehow offensive and mindbogglingly ugly (like say the London Olympics logo), so that an accomplishment of some sort.