Gay people don’t watch football. At least, that’s what sports analyst (and noted advertising industry non-expert) Donny Deutsch thinks. Commenting on the recent advert from gay dating site ManCrunch.com, which was rejected by CBS’ Super Bowl broadcast, Deutsch said spending upwards of US$2.6 million for an ad to the alpha male event of the year was sheer folly. “It’s hard to argue that it makes sense to reach a very targeted audience of gay males in America by advertising to this mass audience,” Deutsch said to ManCrunch rep Dominick Friesen. “So you can’t say with a straight face that that was a smart media buy, can ya?” You mean gay men won’t watch a group of athletic men smash against each other while chasing around a leather ball? Right-o, Donny.
Wednesday, February 3, 2010