Tories launch anti-drug ad campaign - Macleans.ca

Tories launch anti-drug ad campaign

TV and social media campaign aimed at teenagers

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Federal Health Minister Leona Aglukkaq has announced a new television and social media campaign aimed at warning teenagers of the ravages of drug addiction. The television ad, which shows a drug user spiralling into addiction, will run on teen channels and be featured on teen programming from now until mid-March. The health minister says she expects about 65% of teens 13-15 years old to see the ad by then. “To Canadian parents,” she said, “we’re on your side and you have our support in helping your kids say no to drugs.” NDP drug policy critic Libby Davies says government policies fail to address harm reduction and treatment.

Toronto Sun

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