Toronto gets top spot in alternative Big Mac Index

New guide compares purchasing power of workers in 73 cities


The purchasing power of Toronto workers is one of the highest in the world according to an alternative Big Mac Index, published by UBS this week. Unlike the traditional index, which compares the cost of McDonald’s notorious double-decker burger, the new one measures how long it takes workers to earn enough to buy one. According to the guide, which ranks 73 cities worldwide, it takes just 12 minutes to make enough to purchase a Big Mac in Toronto, Chicago and Tokyo—compared to more than two hours of labour in Nairobi, Jakarta and Mexico City.

The Economist

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Toronto gets top spot in alternative Big Mac Index

  1. could be nonsense! other comparative factors such as franchise fees, rent, wages, taxes, competative pricing, etc., may be determining factors as well.

  2. One of the most fatuous articles I've read in a very long time. Was it a slow day at The Economist? How many Big Macs does it take to pay the mortgage or rent in Toronto, Chicago, or Tokyo?

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