Toyota president apologizes for recalls

No action yet taken on the Prius brakes problem


Speaking at a hastily assembled news conference, Toyota president Akio Toyoda apologized for the massive recalls his company has faced, calling it a “crisis” in his first public comments since global recalls were announced on Jan. 21. He said Toyota is setting up a special committee headed by Toyoda himself, the Associated Press reports, that will review internal checks, consumer complaints, and talk to outside experts about their quality problems. “I offer my apologies for the worries,” he says. Meanwhile, the company has yet to announce a recall on 270,000 Prius cars sold last year in Japan and the US, which seems to have a programming glitch. Toyoda has been criticized for not speaking sooner about the company’s problems.

Associated Press

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Toyota president apologizes for recalls

  1. Just finished reading The Times article that looked at Japanese/Western cultural issues.

    "Show me a Westerner who swears that he understands how the Japanese think, and what makes them tick, and I'll show you someone who's been smoking something ……. In the West, chief executives and public relations experts have been shrieking like Janet Leigh in the shower scene in Psycho at Toyota's response to the lethal shortcomings in its cars. Toyota executives have taken days to drag themselves before the public; only to then hand out information, explanations, reassurance and apologies with the generosity of a miser passing a hungry panhandler."


  2. If we had held our domestic manufacturer's to same scrutiny as Toyota, we'd have buried them from the market long ago. As an owner of one of the affected vehicles (second recall for it this year), I just want it fixed properly and expediently. Too bad it appears some of the trouble involved domestically manufactured parts.
    I also wonder how far the government should be allowed to be involved as long as it owns stake in G.M. and Chrysler. A conflict of interest no? Is this really a safety concern or is it market interference?

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