Why the fuzzy face, Quebecor?


Much tittering about here in the Pretty Province over foreign affairs minister Maxime Bernier’s ex-biker-babe ex-girlfriend. La Presse devoted two pages plus a cover shot to our handsomely quaffed coiffed (if less-than-diplomatic) man from La Beauce; even the normally staid Devoir devoted cover space and two reporters to the tabloidy affair.

Which begs the question: how did the Journal De Montréal play the story? After all, the Bernier Affair (or ‘Berniergate’, as it will no doubt be known) is the perfect story for Quebecor’s flagship: A Quebecois cabinet minister, murderous bikers and the handsome woman connecting them all.

Le Journal put Maxime and Julie Couillard on the cover alright, but for some reason blurred Ms. Couillard’s face. In addition, neither the accompanying story, nor the blanketing news hits on the Quebecor- owned news channel LCN, named Mme. Couillard, unlike its competitors. For a paper that has prided itself on its crime coverage –– one of their reporters even took bullets for it — the move seems downright tame. The story has been percolating for months, and was on the tip of the tongue of just about every parliamentary hack yesterday.

Rumours of libel chill abound, though nothing concrete. I’ve contacted Journal de Montréal managing editor George Kalogerakis for comment, which hasn’t been forthcoming. You’ll know when I know, etc.

Thx to Dominique for schooling me on ‘coiffed’…

Update: Still nothing from Kalogerakis, though a colleague of his wrote in today’s paper that Mme. Couillard wasn’t identified because she hadn’t been charged with anything. (I’d tell you more, but someone stole my damned Journal this morning, and I can’t find the article online…)


Why the fuzzy face, Quebecor?

  1. I look forward to hearing the Journal’s explanation. By the way I think you mean coiffed and not quaffed, no? Bernie does have a great head of hair.

  2. Speaking of coiffed, foreign affairs minister and scandal, I note quite a difference in the media treatment of Bernier vs a former minister and his chauffeur. Libel chill or political optics?

  3. Loraine- It could be worse. We could be fixtating on a certain Liberal’s father. I can see what the opposition is getting at, however. Namely, that Bernier made a concious choice as to whom he was dating- it wasn’t an outcome of biologics (Does that make sense?) It still seems ridiculous to attacking a minister’s private life instead of, perhaps, focousing on the three (3!) recent natural disasters with massive death tolls. On the other hand, the point I think the Liberal party is trying to make is that if Bernier dated Couillard with a full knowledge of her past, and haad accepted it, that, in the minds of some, can show that he is accepting of organised crime. To be honest, what has truely happened is that Bernier’s image and place in public minds has taken a severe blow- which is something no number of supportive coleagues can repair.

  4. George Kalogerakis is and always was a hack, so it’s not exactly surprising that he didn’t respond to your question.

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